Target market : STUDENT, HOUSEHOLD, BUSINESSMAN, AND TOURIST
Market Penetration :
Market Penetration :
- attempt to increase sales of current products in present markets
- Strategy : more aggressive marketing and also increasing service & quality of product by expanding more vendors
Market Research :
Conduct in near UGM area, respondent needed snack for daily life and they usually eat in noon time after brunch with cost them less than Rp 10.000,00
SWOT (Strengths, weakness, opportunity, threats)
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