PT.FOODLAND is a company located in Indonesia which offers distinctive strategy in terms of product and service by using trailer. The people in Jogjakarta , especially the university students and businessmen have a lack of time issues. Therefore, this company decided to make a food product named "Satay Station" because of the demand for fast and high quality unique food with affordable price.
Vision :
• Becoming the best Satay food trailer vendor
in Jogjakarta with the optimal service and product
for the society to create value and make a difference
• Be a responsible citizen that makes a
difference by building and supporting sustainable communities and environment
Mission :
• Provide optimal
product
for the society with variance of food and highest quality of service for all
who want to drive away their hunger.
Company's Objectives :
• Provide variance
of products with the high service and competitive price
• Maintain a
healthy average gross margin (e.g by membership system and discount in special events)
• Building a strong
relationship with our customers
• Establish five trailer places by the end of
the third year
Key to Success:
• Location: Mainly in campus area (UGM,
Sanata Dharma, etc.)
• Product: Good quality
control and operational excellence in serving the product (value added)
• Service: Tasty and
fresh satay.
• Marketing: “Market
tester” leads to a good impression by the customer.
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