This will be my final post and i wish for all the audience to help promoting Satay Station by telling your friend or mention it on your facebook (satayjogja) and twitter(@satayjogja). Thankyou!
Thursday, 3 January 2013
Trailer
The best part of inovation that differs this Satay Station from other product is we did all of the MECHANISM on the spot, including customers place order, cooking and serving, payment, and even washing. If you wondering about how is our trailer look like then you can check this out! This trailer is gonna be so cool :)
Now you all know how this trailer look like. So if you ever seen one of this trailer passed by, then don't feel burdened to order!
Place and Location
Mobile (at 11 am - 3.30 pm)
The satay trailer will be mobile moving from one place to another at 11 am - 3.30 pm around Gejayan street until UGM
On Kaliurang Street ( at 4 pm - 9 pm)
The satay trailer will stay and can be located on Kaliurang Street at 4 pm - 9 pm
The satay trailer will be mobile moving from one place to another at 11 am - 3.30 pm around Gejayan street until UGM
On Kaliurang Street ( at 4 pm - 9 pm)
The satay trailer will stay and can be located on Kaliurang Street at 4 pm - 9 pm
Product
Focus only on selling fried, grilled, and boiled satay
Price
- Seafood satay : Rp 8.000,00
- Chicken satay : Rp 8.000,00
- Beef satay : Rp 8.500,00
- Vegetable satay : Rp 5.500,00
Marketing Plan
Target market : STUDENT, HOUSEHOLD, BUSINESSMAN, AND TOURIST
Market Penetration :
Market Penetration :
- attempt to increase sales of current products in present markets
- Strategy : more aggressive marketing and also increasing service & quality of product by expanding more vendors
Market Research :
Conduct in near UGM area, respondent needed snack for daily life and they usually eat in noon time after brunch with cost them less than Rp 10.000,00
SWOT (Strengths, weakness, opportunity, threats)
About Satay Station
PT.FOODLAND is a company located in Indonesia which offers distinctive strategy in terms of product and service by using trailer. The people in Jogjakarta , especially the university students and businessmen have a lack of time issues. Therefore, this company decided to make a food product named "Satay Station" because of the demand for fast and high quality unique food with affordable price.
Vision :
• Becoming the best Satay food trailer vendor
in Jogjakarta with the optimal service and product
for the society to create value and make a difference
• Be a responsible citizen that makes a
difference by building and supporting sustainable communities and environment
Mission :
• Provide optimal
product
for the society with variance of food and highest quality of service for all
who want to drive away their hunger.
Company's Objectives :
• Provide variance
of products with the high service and competitive price
• Maintain a
healthy average gross margin (e.g by membership system and discount in special events)
• Building a strong
relationship with our customers
• Establish five trailer places by the end of
the third year
Key to Success:
• Location: Mainly in campus area (UGM,
Sanata Dharma, etc.)
• Product: Good quality
control and operational excellence in serving the product (value added)
• Service: Tasty and
fresh satay.
• Marketing: “Market
tester” leads to a good impression by the customer.
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